New Zealand’s Department of Conservation (DOC) wanted to measure visitor satisfaction with recreation track quality and perceptions of visitor crowding across a representative sample of its 2050 easily accessible through to remote tracks. It also wanted to find out general demographic information about its visitors. In 2004, 2005 and 2006 it engaged GR (then Leisure Matters) to design and manage this research. A representative range of around 500 DOC sites were surveyed over three years.