Public Engagement & Qualitative Analysis
Key Services
+ Analysis of written comments
Global Research specialises in the analysis of written text, whether it be online survey answers, post-it notes, social media comments, workshop transcripts, map-point comments, formal submissions or anything else received from customers or communities.
We quickly and accurately analyse all information received with NVivo software, reading, sorting, quantifying and synthesising comments to deliver informative reports that add value for businesses and enable community representatives to make informed decisions.
+ Reporting
Our team combines quantitative and qualitative analysis, presenting findings in clear, easy to understand formats.
Through the use of written analysis, charts and other visual aids, we create reports that are designed to fit each clients’ individual needs and specifications. Options include full detailed reports, engaging summary reports and snap-shot infographics.
+ Infographics
Infographics are a fantastic tool to capture an audience’s attention, and present easily understand information in an engaging format. Through the use of visual data and simple charts, readers can quickly digest information and understand the overall message being conveyed.
We offer our clients summary reports and infographics in addition to our usual comprehensive reports, which help a wider audiences connect with projects.
Read more about why we use infographics.
Contact us today to discuss your needs:
Phone: +64 3 355 4562 or +64 27 2433 083
email: info@globalresearch.nz
Breakdown of our services
Click on the headings below for more information.
+ Consultation submission analysis
Public consultation can garner many, often lengthy, submissions, and it can be difficult to manage all the information received in order to gain a thorough understanding of the most important issues, and what people think on those issues. Also, it can be difficult to understand how groups (business-owners, residents, visitors) differ in their opinions. Add the diversity of responses, from professional submissions to grass-roots local communities and making sense of everything can be a challenge.
Our staff read all submissions, analysing them to identify all themes, topics and opinions, then report comprehensive findings back to your organisation. We ensure that the relative importance of each issue (as evidenced by the weight of opinions) is reported clearly so everyone can get an accurate understanding of what submitters think. Our experience and independence gives you and your stakeholders confidence in the results.
+ Open-ended question answer analysis
When organisations ask open-ended questions of stakeholders to inform their decision-making, responses can be lengthy and numerous, and cannot be accurately conveyed by sample quotes or lists. Collating and grouping topics using thematic analysis is a much more informative approach, when seeking to understand what customers, citizens or stakeholders are saying.
Organisations who don’t have the time or capacity to analyse comments totalling thousands of words can get meaningful insights by deploying the Global Research team. We thoroughly consider every answer, complete thematic analysis and present findings in written reports supported by visualisations and infographics. You very quickly find out what everyone thinks on the questions you consider important.
+ Public engagement submission analysis
When you have collected written ideas, comments or submissions during a public engagement project and need analysis to gain a thorough understanding of the opinions expressed, including the most significant and contentious issues, Global Research can help.
We collate, read and thematically analyse all the data received during community engagement/consultation projects. Our thematic analysis and reporting identifies what contributors think about all issues discussed, identifying the most commented on, most dividing and areas of common thinking. Our qualitative analysis is comprehensive and thorough, including all feedback, no matter how it is collected, down to those one-off ideas that may be the game changer for your project. Our experience and independence gives you and your stakeholders confidence in the results.
+ Qualitative research and analysis
When you pursue a deep understanding of why people have particular opinions, or you seek new and enlightening ideas, qualitative methods are the most effective. Whether it be focus groups, semi-structured interviews, online platforms or open-ended survey comments, thoughts need to be effectively collected and analysed so that other peoples’ ideas can inform your thinking. If you need to capture and analyse the ideas of your customers, community, stakeholders or even your own staff we are here to help.
A qualitative research approach collects non-numeric data in verbal, visual or written formats and presents it thematically, so that ideas and meaning can be extracted. We turn reams of ideas into concise and easy-to-access reports. Our team presents the ideas we uncover in easily-digested and actionable formats. At Global Research we use specialist software, NVivo, to assist with analysis. We are able to quickly and efficiently manage opinions and ideas, and can run queries relating to particular contributor variables. Modern presentation approaches are used to complement our thematic analysis, such as visualisations, data models and infographics.
+ Social media analysis
Many organisations seek social-media comments from a range of platforms, but don’t make full use of this free insightful information. They may not be aware that thematic analysis can provide deep insights or don’t know how to extract informative meaning. People who communicate about your business via Facebook, TripAdvisor, LinkedIn or Twitter provide a wealth of valuable insights about your business or organisation. The information sits dormant, waiting to inform your organisation on what your customers are thinking.
Our thematic analysis is the process of garnering meaning from text. We explore ideas for key themes, going beyond simple word searches or sentiment analysis which can be blunt, partially-informative and misleading. Global Research completes social media thematic analysis for organisations so that they don’t have to trawl through reams of pages to find out what people are thinking, and end up confused. Mining that data in a systematic and thorough way using humans, not robots, can reveal insights which are valuable and potential game-changers for your business or organisation.
Organisations need to know what customers or communities think and why. Individual, written raw ideas are the most insightful - but they are a challenge to analyse.
Sometimes organisations are confronted with more written text or other non-numeric (audio, video) data than they can make sense of, but require immediate answers. Information overload, and not knowing how to get the best outcome, can result in feeling out of control.
Global Research specialises in analysing copious amounts of written information in short time-frames. Using trusted techniques and industry-leading NVivo software, we get control back and turn your information into insight.
When you need more than long lists of quotes, sentiment analysis, superficial summaries or written ideas converted to summary excel charts, talk to us. If your current research provider is using excel to analyse qualitative data (written text), please get in touch - you are missing out on valuable insights and wasting your precious time and money.
Value
Clients receive fast and comprehensive analysis, even when faced with copious, diverse and complex information.
Independent, transparent analysis and reporting increases public confidence and provides new perspectives, while our reputation, having completed some of the largest projects in Australasia, gives you and your stakeholders confidence.
Your staff continue in their core roles, while Global Research completes the detailed and time-consuming analysis and produces high-quality insights.